Tuesday, August 31, 2010

Buzzworthy News: Sephora Pulls Kim's Perfume

Beauty powerhouse, Sephora, has announced they are dropping socialite Kim Kardashian's signature scent from their stores. Sephora is also pulling all upcoming in-store appearances with Kardashian and is choosing not to renew her contract. The best selling scent had been a Sephora exclusive until recently, when Kardashian opted to mass market the scent to rival beauty retailers such as  Macy's and Target. I guess that is exactly ticked Sephora off- notice the text in the ad of the perfume that reads "AVAILABLE EXCLUSIVLEY AT SEPHORA". What do you think about all this? Is Kardashian greedy for going behind Sephora's back? Leave your thoughts in the comments.

8 comments:

  1. wow!! yeah..I mean if she made a deal with sephora she should have stuck to it...if she didn't that means she broke contract with them, but maybe she felt they were not promoting it enough..who knows...but that was kinda shady on her part

    http://icosmeticrn.blogspot.com

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  2. Sad I think but you never know!!!The picture though...stunning!!!
    xxx

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  3. don't get me wrong, ilove the kardashians - especially khloe, but i think that kim is pretty greedy - she'll do whatever it takes to make it big in whatever she's doing.

    but at least she knows how to market herself well...right?

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  4. Hm that's interesting. I guess it sold so well she wanted to expand to other stores. Yep..I think Sephora is ticked off!

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  5. yeah super greedy these girls are getting out of control they want to be popular no matter what !!
    hate that

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  6. sadly i'm addicted to their show but yes, they will do ANYTHING for that green. too bad... I'm sure they'll make much more after this expansion, but sometimes being exclusive is a good thing. i guess not to them!

    <3jimin

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  7. Kinda off topic but I was not feelin' her perfume. However I was so tempted to love it b/c her ad's are amazing! Oh and I did want that smokey eye palette with the perfume. Too bad it does not come separate..

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  8. I love Target but I think it will alter the image of Kim K now that her perfume sells there.

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