Just this past Thursday, MAC released it's Pro Longwear Lip Cream collection to be added to its permanent line. The Longwear Lip Creams boast a 12 hour wear time that doesn't transfer. The color line is nothing too showy- just your basic line of colors ranging from bright reds to muted nudes and even (my at the moment favorite color) orange. I wore my Good To Go to a party on Saturday and after eating and drinking for a solid 5 hours the color did transfer on cups and forks but the color stayed on without having to reapply. At $16 a tube, I would definitely go back and buy another tube. The formula isn't drying and from what I've experienced, it has great staying power. I'm also a sucker for the different looking packaging!