I finally bit the bullet and purchased my first Chanel beauty product, and I gotta say- I don't ever want to be without it! The Rouge Allure Extrait De Gloss (wow, that's a mouth full) is the newest gloss line, made to have intense shine and color while still going on sheer. Selling at $32 retail, the minute I tried Insolence on at Bloomingdales I knew I was going to buy it. The picture really does not do the color justice, as it achieves the glowiest (is that a word?), most perfect pink sheerness. Maybe it's the gloss, maybe it's because it's Chanel, but my lips looked instantly plumper, softer, fuller and rich with color. The double sided doe foot makes for easy application, and of course, the packaging is stylish and sophisticated. I won't say anymore of this, honey bees- only that if you love yourself, you'll go get one... in every color. I know I want to!