If you're like me, you have probably been spotting the charming Gwen Stefani promote L'Oreal's newest lipstick line, Infallible Le Rouge. The lipstick boasts vivid color alongside a 10 hour wear time and a $10 price tag. I decided to pick up this lipstick in Perpetual Peach and put this 10 hour promise to the test! I applied Perpetual Peach at around 5:00 PM, which went on very pigmented with beautiful color. After the second hour, the consistency of the lipstick became a bit on the tacky and sticky side, which was not entirely uncomfortable but I could definitely feel the lipstick on my lips. By the third hour, the wear became drying. When 8:30 PM rolled around, I stood in front of the mirror bare-lipped and highly disappointed. So 3 1/2 hours, a bucket of popcorn, a box of Butterfingers, a large Cherry Coke, and a Waldorf salad later I was left chapped and angry. Bottom line? This lipstick is pretty and it stays on as long as you don't eat, drink or kiss. Pictured below is my "infalible" color at 5:00 PM and then what's left of it at 8:30 PM.